salt lake city officially claims "america's mountain city" title

Salt Lake City is officially leaning into a new title: “America’s Mountain City.”

Visit Salt Lake has launched a new brand campaign highlighting what makes the city unique — a growing downtown surrounded by world-class mountain access, with the 2034 Winter Games on the horizon.

The campaign points to the mountains being roughly 40 minutes from downtown and 35 minutes from the airport, positioning Salt Lake as one of the country’s most accessible mountain destinations.