Independent · Local · Community-first
crumbl closes 57 locations as cookie chain faces sales slump
The cookie chain's average annual store sales fell from $1.84 million in 2022 to $1.14 million in 2025, while August foot traffic dropped 32% year over.
Is the Crumbl cookie empire starting to crumble?
Utah-founded Crumbl is facing a major slowdown, with 57 locations closing as the popular cookie chain struggles with declining sales and customer traffic.
Average annual store sales have fallen from $1.84 million in 2022 to $1.14 million in 2025, a decline of roughly 38%. August foot traffic was also reportedly down 32% compared to the previous year.
Once one of the fastest-growing dessert brands in the country, Crumbl is now facing questions about whether its rapid expansion and viral popularity are sustainable.
